o Detailed knowledge and management
skills for Website builds; Mobile and responsive builds, Facebook Applications,
Voucher Redemptions, Facebook Pages, Mobile Sites, Email Marketing Solutions,
o Shmoozer extraordinaire; can have
your mother in-law in stitches, if you know what I mean…
o Diverse knowledge in online
monitoring and analysis, both automated and manual software tools.
o Strong resource management skills:
ability to manage a team of designers, copywriters, developers, analysts and
social media managers simultaneously to deliver high quality digital solutions.
o Preparation and presentation of
project documentation (task brief, budgets, timelines, estimates,
o Creative campaign development feels
more like a favorite past time than a job.
o Training/Mentoring of new staff and Account Executives of
role and internal process.
Account Manager at
Online Circle Digital, Melbourne
September 2012 - Current
o Mercedes-Benz Australia Pacific and Mondelēz
International (Kraft Foods).
o Managing projects from $5,000 - $130,000.
o Managed a team of service
providers including designers, copywriters, developers, analysts and social managers, for Mercedes-Benz Australia Pacific:
o More than doubled the annual account revenue through
increased retainer and project work to $700,000.
o Launched the Mercedes-Benz Australia Facebook
page (now 230K fans +) including all content development and Facebook
o Developed the Mercedes-Benz social media conquest
database to over 15,000.
o Developed several Mercedes-Benz microsite
competitions (Fashion Week, Fashion Festival and Instagram launch).
o Lead the Chewbie’s online digital launch strategy
including responsive design website build, online advertising strategy and in
store promotion tactics (EDM’s and Retargeting).
o Cadbury Kitchen SEO and content marketing
strategy driving 100K average monthly visitors.
o Lead the development and deployment of the
Mercedes-Benz Ultimate Fans app had over 3K entries leading to customer
profiling and strategic data analysis.
o Managing various projects simultaneously (from 100K website builds, to monthly social
concept, big data, design and implementation).
o Cost estimation of projects, project requirements, timelines, budget management and
o Strong analytical, business case and scope development skills.
o Strategic resource and capacity planning and running weekly agency resourcing meetings.
o End to end social media management including the
set up, risk planning, management of monthly content plans to design and community management.
o Strategic CRM and data capture ideation and implementation projects.
o External stakeholder management – clients, agencies and third parties.
at Online Circle Digital, Melbourne, January
2012 – September 2012
o Mercedes-Benz Australia Pacific, Reflex Paper, Mondelēz
International (Crème egg, boost, Cadbury Dairy Milk, Freddo Frog and Cadbury
o Aided the Account
Director with day-to-day account management takes (client correspondence,
content management, reporting etc.)
o Social media content
o Maintained budgets, production estimates and status reports for all account activity.
o Developed and optimised social media advertising in terms of cost efficiency and goal delivery.
o Client correspondence. Maintain and meet daily and weekly deadlines to develop reports and get them to clients in timely manner.
o Working knowledge of CPM/CPC/CPA-based campaigns, behavioural targeting and campaign
o Supporting the CEO in developing business
solutions and progressing sales leads.
o Content development and project management of
the Australian Facebook Performance Report.
o Launching and developed internal marketing
initiatives for Online Circle Digital including company Website, Facebook, Twitter and Online Blog (WordPress).
o Monitoring and analysis for key clients to
develop commercial insights (Mercedes-Benz, Kraft Foods and Australian Paper).
Recruitment Consultant, Rosch, Melbourne January
o Hewlett Packard and Upstream (A Fuji Xerox
o Research and sourced candidates via Internal/external
databases and referrals.
o Cold calling Candidates (using unorthodox methods) and
offering them career opportunities.
o Management of client relationship including phone calls and
o Candidate interviews including candidate feedback and
o Trained and managed new staff.
Crossfit Balaclava, Crossfit Trainer, Melbourne January 09 – January
1991 – 2005 Mt Scopus Memorial College
2007 – 2010 Bachelor
of Commerce (Management) –- Diploma in Business Management
Sept - 2011 NET 101: social media strategy and SEO
References will be provided upon request